Tuesday, January 24, 2017

Alternative Facts and Climate Change

There's a gem of information in here on how fake news/alternate facts work in the public mind. VERY insightful: "In a statement, the researchers from universities of Yale, George Mason, and Cambridge in the United Kingdom, said: “A new study compared reactions to a well-known climate change fact with those to a popular misinformation campaign. When presented consecutively, the false material completely cancelled out the accurate statement in people’s minds — opinions ended up back where they started. Researchers then added a small dose of misinformation to delivery of the climate change fact, by briefly introducing people to distortion tactics used by certain groups. This ‘inoculation’ helped shift and hold opinions closer to the truth — despite the follow-up exposure to ‘fake news’.”

thank you Nick Kulibaba